Megan Haynes

The Reputation Report, a new national survey on brand reputation post-crisis conducted by the Innovative Research Group, found that 61% of Canadians will form an opinion about the brand in a crisis within a day the news hits, and 40% formed an opinion with the hour. Six in 10 Canadians won’t change that opinion, even after hearing about how the brand responds to the crisis. Less than 40% would change their opinions as time goes on.

http://strategyonline.ca/2014/05/28/canadians-hold-grudges-study/